A review loop for AI-written ad copy before it goes live

Who does what

• The writer prompts the draft and attaches the brief, the offer and the list of approved claims.
• The reviewer is a named person who did not write the prompt.
• The approver is the client owner, for any price, offer date, claim or legal line.

The checklist, in order

• Every number, price, date and percentage matches a source the client can point to.
• Every claim is on the approved list, or it is cut.
• Product names, sizes and brand terms match the product sheet word for word.
• The call to action and the landing link are the ones in the brief, with the approved tags.
• The text is in the market language and follows the tone of the approved examples.
• No comparison to a named competitor unless the client approved it in writing.

Record it

• Keep the draft, the final text and the reviewer's name in the same row of the creative log.
• Note each change the reviewer made and why. The notes feed the next prompt standard.

Read the prompt standards guide once a month with the log open, and update the rules when the same mistake shows up twice.