Ad operations for WooCommerce stores

What the store provides

Orders, refunds and order totals, including taxes and shipping, which you must treat the same way in every report.
Product costs entered once per product group, for contribution margin and break-even ROAS.
Landing pages on the WordPress site, whose UTM tags should follow the same standard as the ads.

How each connection reads and writes is on the WooCommerce integration page.

Taxes and shipping can be included or excluded in the order total depending on settings. Pick one and state it on the report.
Plugins can change checkout and thank-you pages, so confirm the purchase event still fires once after any update.
The site and the store often share a team. Keep a change log entry for store changes that can move conversion rates.

Order counts for a test day against the purchases the ad platforms report.
That landing page URLs carry the UTM standard, so analytics can separate the channels.
That a refund reduces the revenue in the period it was issued, and the report says so.

How the first weeks go

Nothing changes in a live account at this stage.

Compare order counts and spend with the store and the platforms.

Revenue, new customer and conversion are written down once.

Propose changes with the break-even line in view; approve before anything is sent.

Your checklist

Tick items as you go. Your ticks stay in this browser only.

Order counts for a test day against the purchases the ad platforms report.
That landing page URLs carry the UTM standard, so analytics can separate the channels.
That a refund reduces the revenue in the period it was issued, and the report says so.