Free tools for agencies
Five small tools for the calculations and naming jobs that come up every week. No signup, and nothing leaves your browser.



Stock photos and example labels, not customers.
In this section
Break-even ROAS calculator
Turn product cost, shipping, fees and returns into the ROAS an ad needs to break even.
Open the tool→MER and blended CAC calculator
Work out MER and blended CAC from revenue, total spend and new customers, and check how much the platforms overclaim.
Open the tool→UTM builder
Build tagged links with consistent lowercase values for source, medium, campaign and content.
Open the tool→Ad naming generator
Generate consistent ad names in bulk from market, objective, audience, creative IDs and versions.
Open the tool→Budget pacing calculator
Check whether spend is on track for the month and how much to spend per day to land the budget.
Open the tool→Everything runs in your browser. Nothing you type is sent to a server. Examples on each page use made-up numbers.









Built for shop owners, creators and agencies. Stock photos, not customers.Run the next client review from one screen.
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