Meta AdsWhy a standard
- The same request written three ways gives three outputs that cannot be compared.
- A standard lets a colleague rerun the prompt and get output in the same style.
The fields every prompt has
- Product: the name and one line on what it does, as the client writes it.
- Audience and the problem the ad speaks to.
- Angle: one of the agency's approved angles, not a new one for every request.
- Allowed and forbidden claims, copied from the client's approved list.
- Format: length, ratio or character limit, and the placement it is for.
- Tone: three adjectives and one sentence from the client that they liked.
What stays out of a prompt
- Personal data of customers, order details and anything under a confidentiality clause.
- Keys, passwords, login details and private links.
- Unreleased prices and campaign dates, unless the client agreed to share them with the tool.
Made-up scenario: a prompt named pdp-hook-v3 for a 6 second vertical hook has the product, the audience, the allowed claims and a 12 word limit filled in. A colleague runs it a week later and gets outputs in the same style.
Name each prompt and give it a version number, and write a change note with the reason each time it is edited.
