ROASfinity for Shopify stores

What the store provides

• Orders, refunds and order values, which feed MER and average order value.
• Product costs and shipping, which you enter once per product group to calculate contribution margin and break-even ROAS.
• The UTM parameters on links from ads, which tell analytics where a visit came from.

How the work is organised

• One client record holds the store, its ad accounts and the approved naming pattern.
• MER is the headline, with platform figures as support. Each figure carries its source and formula.
• Budget and status changes are proposed, previewed and approved before they are sent to the ad platform.

Watch for these

• Currency and time zone differences between the store and the ad accounts. They are the usual reason MER disagrees with the platforms.
• Refunds: decide whether revenue is net or gross, and use the same rule in every month.
• Discounts and bundles: the order value you report must match what the store actually charged.

A typical first month

• Week one: connect read-only, check the order counts against the ad platforms, and write the definitions down.
• Week two: enter product costs, calculate break-even ROAS for the top product groups, and agree the naming pattern.
• Week three onward: review creatives weekly, and propose budget changes only with the break-even line in view.