Launch ads in bulk without duplicates

Build a matrix of product, variant, copy, format and audience. Check naming, UTMs and sizes, preview the number of operations, upload paused and read the result back.

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app.roasfinity.com/launch/ad-launcher
Ad launcher screen in the ROASfinity app, with test data

Floating cards and figures are examples on sample data, not a customer account.

1The proof

Every number comes with its receipt.

Sample data, fictional brand. This is how Ad launcher shows a figure: the value, where it came from, the formula behind it and when it was last updated.

Ad launcherSample data, fictional brand
Matrix3 products x 4 copies x 2 formatsSource and formula24 ads, all pausedUpdatedsee source
Result22 created, 2 failedSource and formulaRetry sends only the 2Updatedsee source
Read-back22 match the draftSource and formulaLogged with the approverUpdatedsee source

Rule: every number shows its source, formula and update time. A missing source reads "not measured", never 0.

2Part of Launch

Ad launcher: what it does.

One of four areas of the product, sharing the same client record, roles and log.

01

Dry run first

See what will be created, how many operations it takes and what each ad will be called before anything is sent.

Ad launcher in the app, with test data
02

Paused, then verified

Ads are created paused and compared with the draft by reading them back from the platform.

03

Partial failure is safe

A report shows which of forty succeeded. Retrying only the failed ones never duplicates ads that already exist.

Works with

2 platforms, read-only first

Connections start read-only. Writing is switched on per account, only after you grant the rights.

At a glance

Stated up front

things it does
3
steps start to finish
4
platform connections
2
limits stated
2
3The data path

How the data moves. Source to screen.

Lines draw as you scroll. Platforms on the left are read-only first, Ad launcher sits on the one client record, and each output keeps its receipt.

Meta AdsBuilt
ShopifyBuilt
ROASfinityAd launcher
Dry run first
Paused, then verified
Partial failure is safe

Sources are read first, the numbers are stored once per client, and every output shows its source, formula and update time.

How the work moves in Launch

The same four moves apply to every module in this area.

  1. 1 ProposeA change is writtenWho, what and why, as a proposal.
  2. 2 PreviewExactly what will changeObject, before and after, and the cost, before anything is sent.
  3. 3 ApproveA person says yesApproval is recorded, and sending uses an idempotency key so a retry cannot repeat it.
  4. 4 Read backCompare with the intentThe platform is read again and the result is logged, including any difference.
4The routine

How it works, step by step.

From first connection to the number a client sees.

  1. 1

    Build the matrix

    Choose products, creatives, copy, formats and audiences.

    Ad launcher app screen with test data
    Step 1Build the matrixexample
  2. 2

    Validate

    Naming template, UTMs, landing URLs and file sizes are checked.

    Step 2Validateexample
  3. 3

    Approve and send

    An approver sees the exact diff. The send carries an idempotency key.

    Ad launcher app screen with test data
    Step 3Approve and sendexample
  4. 4

    Read back and log

    The platform state is compared to the draft and written to the log.

    Step 4Read back and logexample
5In use

Built for businesses like these. Example scenes.

Photos are stock images that show the kind of business this is built for. They are examples, not customers.

Examplean online shop
Examplea cafe or local shop
Examplea creator studio
Examplean online shop

Stock photos and example labels, not customers.

6In practice

Common mistakes, and a short checklist.

General practice for this kind of work, not a claim about any one tool.

Mistake

Launching live instead of paused

Start every new ad paused and let a person turn it on after a final look.

Mistake

Wrong link or missing tags

Check the destination and the UTM values before launch, not after the first spend.

Mistake

Skipping the read-back

Read the ad back from the platform and compare it with what was approved.

A short checklist

Your ticks stay in this browser only.

7Honest limits

What it will not claim, and what it works with.

What it will not claim

  • Meta comes first. TikTok and Google Ads follow, each with its own validation.
  • Platform review of created ads is outside our control, and a rejection shows up as a signal.

Works with

Connections are read-only first and go live only after the platform access is approved.

Meta AdsBuiltShopifyBuilt

Built: the connector exists in the product and goes live per account once access is granted. Planned: not built yet.

Used instead of

Teams often use tools such as Madgicx for this. Our comparison pages are drafts being verified.

9Guides

Learn more. Short guides.

Short guides on the numbers and routines behind this module.

GuideAn ad naming convention that survives a team of tenGood names are a free analytics layer. Bad names mean exporting to a spreadsheet every month to work out what an ad was.6 min readGuideAn approval workflow for changes to live ad accountsMost expensive mistakes in ad accounts are small edits applied to the wrong thing. A short, boring workflow prevents most of them.6 min read
10FAQ

Questions about ad launcher.

What if an upload fails halfway?

The report lists what succeeded and what failed. Retrying sends only the failures, and idempotency keys prevent duplicates.

Does it publish live?

Ads are created paused. Turning them on is a separate approved change.

Is there a universal format for all platforms?

No. Each platform has its own structure and review, so each gets specific validation.

Run the next client review from one screen.

We open one agency at a time, with your own accounts connected read-only first.

Get early access How we plan to price it