Triple Whale alternative for ecommerce agencies

Comparing ROASfinity with Triple Whale (attribution and dashboards for Shopify brands): where they overlap, where they do not, and when Triple Whale is the better choice.

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ROASfinity

Overlap and gaps, side by sideFacts we can state only

Stock photos and example labels, not customers.

Draft. Competitor details come from public third-party reports and are being verified against each vendor's own pages before this page is published. Nothing here is stated as fact about them.

What Triple Whale is built for

Reported category: attribution and dashboards for Shopify brands.

Reported pricing model: gMV or plan based, with AI and modelling as add-ons.

Reported pricing

Reported as of October 2026, sources differ: a free plan, an entry price of about $219 a month on its Shopify listing, higher tiers scaled by annual store sales (one snapshot shows about $549 to $1,349 a month at one band), and a pricing page that does not show prices.

Sources: pricingsaas.com, venon.io, attribuly.com. Check Triple Whale's own pricing page before deciding.

Where ROASfinity differs

MER is defined as net store revenue divided by ad spend, and the formula is shown next to every number.
Built around an agency client record with approvals, a change log and a client approver role.
Creative IDs tie results to hooks, offers and personas.

How a change moves in ROASfinity

This is a design goal, not a claim about Triple Whale. Nothing here is stated about how Triple Whale handles changes.

1ProposeA person or an assistant writes the change and the reason.

2PreviewThe exact object, field and values are shown.

3ApproveA named person says yes. Clients see only what needs a decision.

4Apply onceOne send with an idempotency key, safe to retry.

5Read backThe platform is asked again and compared with the intent.

6LogWho, what, when and what the read-back showed.

ROASfinity vs Triple Whale

Left: what we can state about our own product, as design. Right: Triple Whale, where we do not claim anything until verified.

Source on every number: ROASfinity: Each figure shows where it came from and when it was last updated.Triple Whale: not stated here. Reported by third parties, being verified. (Design of ROASfinity.)
Formula on every number: ROASfinity: MER, CAC and other ratios show their formula next to the value.Triple Whale: not stated here. Reported by third parties, being verified. (Design of ROASfinity.)
Changes to ad accounts: ROASfinity: Proposal, preview, approval, one send with an idempotency key, read-back, then a log entry.Triple Whale: not stated here. Reported by third parties, being verified. (Design of ROASfinity.)
Missing data: ROASfinity: Shown as not measured, never as zero.Triple Whale: not stated here. Reported by third parties, being verified. (Design of ROASfinity.)
Pricing model: ROASfinity: Intended as a flat plan per agency, not a share of ad spend. Prices are not set yet.Triple Whale: not stated here. Reported by third parties, being verified. (Intent, not an offer.)
MCP and assistants: ROASfinity: Assistants connect through MCP under the same permissions and approvals as people.Triple Whale: not stated here. Reported by third parties, being verified. (Design of ROASfinity.)
Client access: ROASfinity: A client approver role sees what needs approval, not the whole workspace.Triple Whale: not stated here. Reported by third parties, being verified. (Design of ROASfinity.)

When Triple Whale is the better choice

ROASfinity is not launched, and it does not try to do everything.

You want pixel-based attribution today. ROASfinity does not do pixel attribution and treats the store as the source for orders.

You run a single brand and a dashboard is enough.

You need something in production this month. ROASfinity runs with a pilot agency on read-only connections first, and prices are not set.

How to switch, or run both

A cautious path. Nothing here requires cancelling Triple Whale first.

List what you use Triple Whale for
Write down the reports, alerts and exports your team and clients rely on. Those are the things to match.
Connect read-only
Connect the store and ad accounts without write access and compare the same period side by side.
Reconcile definitions
Check each metric's formula on both sides. Differences in revenue basis or attribution window explain most gaps.
Move one client
Start with one account and keep Triple Whale running until a full reporting cycle matches.
Export what you want to keep
Pull history and notes from Triple Whale before any cancellation, and check its own terms for notice and export options.

Related modules

Reports

Client, channel, campaign and product reports where every figure shows its source, formula and update time.

Creative analytics

Results by creative ID, version, format, hook, offer and persona, joined to spend.

Approvals and calendar

Clients approve the exact image, copy, placement and date, with revisions and comments in one place.

Guides worth reading first

MER vs ROAS: which number an agency should report Why your MER is wrong: currencies, time zones and refunds

Status of ROASfinity

ROASfinity is not launched yet. It runs with a pilot agency on read-only connections first, and prices are not set. Everything described here is the design, not a shipped feature list. See the pricing model or all modules.

Questions about Triple Whale

Is ROASfinity a Triple Whale replacement?

They overlap on store and ad reporting. ROASfinity adds agency workflow, approvals and creative operations, and does not do pixel attribution.

Why do MER numbers differ across tools?

Some tools invert the ratio or use gross revenue. ROASfinity states its formula next to each number.

Is this comparison verified against Triple Whale?

Not yet. Facts about Triple Whale come from public third-party reports and are being checked against its own pages. Until then this page is marked as a draft and kept out of search.

Can I run ROASfinity and Triple Whale together?

Yes. ROASfinity connects read-only first, so it can sit beside Triple Whale while you compare. Switch only when the numbers and workflow convince you.