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Budget pacing calculator

Enter the budget, what has been spent and how far into the month you are. You get pacing, the projected month-end and the daily amount that lands the budget.

Stock photos and example labels, not customers.

Example presets use made-up numbers.

How it is calculated

Expected spend to date = budget x days elapsed / days in month. Pacing = spent / expected spend to date. Projected month-end = spent / days elapsed x days in month. Daily amount left = (budget - spent) / days remaining.

Example with made-up numbers: a 12,000 budget with 5,400 spent after 14 of 30 days has expected spend of 5,600, pacing of about 96%, a projection of about 11,570 and about 412 a day left.

How to read the result

  • Pacing near 100% means spend is on a straight line.
  • A projection well above the budget means a cut is needed before the end of the month.
  • Some platforms spend unevenly and may catch up late in the month, so check delivery before changing budgets.

Before changing a budget

Treat every budget change as a proposal with a preview and an approval, particularly on a live account. See the guide on approval workflows.

Related terms

MERCPAPlatform ROAS

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Questions about this tool

Is even daily spend the right target?

Not always. Seasonality and platform delivery can make uneven spend correct. The straight line is a reference, not a rule.

Why does the projection differ from the budget?

The projection assumes today's average daily rate continues. If spend was uneven so far, the real month-end may differ.

Does this connect to my ad accounts?

No. It uses only the numbers you type and runs in your browser.

Built for shop owners, creators and agencies. Stock photos, not customers.

Run the next client review from one screen.

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