01
Watchlists and new variants
Get notified when a watched advertiser launches a new variant or keeps an ad running for a long time.
Ad research built on official ad libraries
Follow competitors by page, country or keyword, keep a snapshot of the available metadata and a link to the original, and group what you find by message, hook, offer and format.
Floating cards and figures are examples on sample data, not a customer account.
1The proof
Every number comes with its receipt.
Sample data, fictional advertisers. This is how Ad research shows a figure: the value, where it came from, the formula behind it and when it was last updated.
Advertiser ARunning 62 daysSource and formulaHook: question, offer: first orderUpdatedsee source
Advertiser BNew variant todaySource and formulaVideo 9:16, UGCUpdatedsee source
Spend and ROASNot availableSource and formulaLibraries do not publish themUpdatedsee source
Rule: every number shows its source, formula and update time. A missing source reads "not measured", never 0.
2Part of Create
Ad research: what it does.
One of four areas of the product, sharing the same client record, roles and log.
02
Coverage stated per source
Every source has its own coverage field, so you know what an absence does and does not mean.
03
Straight to a brief
Send an example, or one added by hand from another market, to a brief for your own ideas.
Works with
3 platforms, read-only first
Connections start read-only. Writing is switched on per account, only after you grant the rights.
At a glance
Stated up front
- things it does
- 3
- steps start to finish
- 4
- platform connections
- 3
- limits stated
- 3
3The data path
How the data moves. Source to screen.
Lines draw as you scroll. Platforms on the left are read-only first, Ad research sits on the one client record, and each output keeps its receipt.
Meta AdsBuiltTikTok AdsPlannedGoogle AdsBuiltROASfinityAd research
Watchlists and new variants
Coverage stated per source
Straight to a brief
Sources are read first, the numbers are stored once per client, and every output shows its source, formula and update time.
How the work moves in Create
The same four moves apply to every module in this area.
- 1 BriefFrom real signalsComments, results and research feed the brief, with the source kept.
- 2 GenerateVersions keptEvery prompt, model, version and cost is stored and comparable.
- 3 ReviewComment and approvePeople review in the same place the work lives, with roles.
- 4 Hand offNever publishes itselfOutput goes to launch as a proposal, not straight to a live account.
4The routine
How it works, step by step.
From first connection to the number a client sees.
- 1
Watch
Add an advertiser, country or keyword.
Step 1Watchexample - 2
Snapshot
Available metadata and a link are stored on each refresh.
Step 2Snapshotexample - 3
Group
Cluster by message, hook, offer, format and landing page.
Step 3Groupexample - 4
Brief
Turn a pattern into a creative brief.
Step 4Briefexample
5In use
Built for businesses like these. Example scenes.
Photos are stock images that show the kind of business this is built for. They are examples, not customers.
Stock photos and example labels, not customers.
6In practice
Common mistakes, and a short checklist.
General practice for this kind of work, not a claim about any one tool.
Copying a competitor's ad as proof
A running ad is not proof that it works, since many ads are tests or old ads nobody has reviewed. Ask what the ad is for and what you can actually see before you borrow the idea.
Collecting without a question
A folder of screenshots answers nothing. Write the question first, such as which hooks the category uses, and collect only what answers it.
Using old research as current
Ads and offers change often, so a capture from months ago describes the past. Date every capture and repeat the research before a brief is signed off.
A short checklist
Your ticks stay in this browser only.
7Honest limits
What it will not claim, and what it works with.
What it will not claim
- Ad libraries do not show competitor spend, CTR or ROAS, and the tool never shows invented numbers.
- A long running ad is a sign of testing, not proof of profit.
- Meta's library covers social and political ads globally and ads delivered in the EU or UK in the last year, with reach given as ranges. TikTok and Google have different coverage.
Works with
Connections are read-only first and go live only after the platform access is approved.
Built: the connector exists in the product and goes live per account once access is granted. Planned: not built yet.
8Related modules
Same room, next door.
Modules that share this client record, these roles and this log.
CreateComments insiderQuestions and objections under your own posts and ads, grouped into themes with reply suggestions.Read more→CreateAI studioScripts, copy, images, storyboards and video jobs, with every version, prompt and cost kept.Read more→MeasureCreative analyticsResults by creative ID, version, format, hook, offer and persona, joined to spend.Read more→
9Guides
Learn more. Short guides.
Short guides on the numbers and routines behind this module.
GuideHow to review a creative test by creative IDA creative test is only readable if every copy of the same asset can be added up. A creative ID makes that possible.7 min read→GuideAn ad naming convention that survives a team of tenGood names are a free analytics layer. Bad names mean exporting to a spreadsheet every month to work out what an ad was.6 min read→
10FAQ
Questions about ad research.
Can it show competitor spend and ROAS?
No tool can honestly do that. Official libraries give creatives, dates and placements, and reach ranges where they publish them.
Does it scrape ads?
The product is built on official libraries and each source has its own adapter. It does not promise hidden competitor metrics.
Can I add examples by hand?
Yes. Examples from other markets can be saved with a link and notes.
Run the next client review from one screen.
We open one agency at a time, with your own accounts connected read-only first.