Google AdsWhat they do well
- Read many accounts quickly and summarise what moved.
- Draft a change with a reason: a budget shift, a new ad, a pause.
- Explain a number and show how it was calculated, if the tool exposes the formula.
Where they need a person
- Deciding whether a change fits the client's goal and budget.
- Judging a creative against a brand the assistant has not met.
- Anything that spends money or changes what a customer sees.
A safe default
- Connect as read-only first, and widen access only for a reason.
- Let the assistant propose. Let a named person approve.
- Start new ads paused, cap budget changes per day and read each change back from the platform.
What to ask before you connect a tool
- Can writing be turned off, and is it off by default?
- Is there a preview of the exact change, and a log of who approved it?
The guide on AI assistants and ad accounts goes through the three levels of access in more detail.
