Northbeam alternative for ecommerce agencies

Comparing ROASfinity with Northbeam (attribution and marketing mix modelling): where they overlap, where they do not, and when Northbeam is the better choice.

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ROASfinity

Overlap and gaps, side by sideFacts we can state only

Stock photos and example labels, not customers.

Draft. Competitor details come from public third-party reports and are being verified against each vendor's own pages before this page is published. Nothing here is stated as fact about them.

What Northbeam is built for

Reported category: attribution and marketing mix modelling.

Reported pricing model: scaled by ad spend.

Reported pricing

Reported as of October 2026, sources differ: a starter plan of about $1,500 a month in most sources and $999 in some, intended for lower ad spend, with higher tiers quoted on request.

Sources: toolradar.com, usermaven.com, eightx.co. Check Northbeam's own pricing page before deciding.

Where ROASfinity differs

The plan is meant to be flat per agency, so the bill does not follow client ad spend.
ROASfinity does not model attribution. It states MER and CAC from store revenue with the formula shown.
Changes to ad accounts go through preview, approval, read-back and a log.

How a change moves in ROASfinity

This is a design goal, not a claim about Northbeam. Nothing here is stated about how Northbeam handles changes.

1ProposeA person or an assistant writes the change and the reason.

2PreviewThe exact object, field and values are shown.

3ApproveA named person says yes. Clients see only what needs a decision.

4Apply onceOne send with an idempotency key, safe to retry.

5Read backThe platform is asked again and compared with the intent.

6LogWho, what, when and what the read-back showed.

ROASfinity vs Northbeam

Left: what we can state about our own product, as design. Right: Northbeam, where we do not claim anything until verified.

Source on every number: ROASfinity: Each figure shows where it came from and when it was last updated.Northbeam: not stated here. Reported by third parties, being verified. (Design of ROASfinity.)
Formula on every number: ROASfinity: MER, CAC and other ratios show their formula next to the value.Northbeam: not stated here. Reported by third parties, being verified. (Design of ROASfinity.)
Changes to ad accounts: ROASfinity: Proposal, preview, approval, one send with an idempotency key, read-back, then a log entry.Northbeam: not stated here. Reported by third parties, being verified. (Design of ROASfinity.)
Missing data: ROASfinity: Shown as not measured, never as zero.Northbeam: not stated here. Reported by third parties, being verified. (Design of ROASfinity.)
Pricing model: ROASfinity: Intended as a flat plan per agency, not a share of ad spend. Prices are not set yet.Northbeam: not stated here. Reported by third parties, being verified. (Intent, not an offer.)
MCP and assistants: ROASfinity: Assistants connect through MCP under the same permissions and approvals as people.Northbeam: not stated here. Reported by third parties, being verified. (Design of ROASfinity.)
Client access: ROASfinity: A client approver role sees what needs approval, not the whole workspace.Northbeam: not stated here. Reported by third parties, being verified. (Design of ROASfinity.)

When Northbeam is the better choice

ROASfinity is not launched, and it does not try to do everything.

Attribution and marketing mix modelling is the problem you are paying to solve.

Your brands spend enough that a modelling product pays for itself.

You need something in production this month. ROASfinity runs with a pilot agency on read-only connections first, and prices are not set.

How to switch, or run both

A cautious path. Nothing here requires cancelling Northbeam first.

List what you use Northbeam for
Write down the reports, alerts and exports your team and clients rely on. Those are the things to match.
Connect read-only
Connect the store and ad accounts without write access and compare the same period side by side.
Reconcile definitions
Check each metric's formula on both sides. Differences in revenue basis or attribution window explain most gaps.
Move one client
Start with one account and keep Northbeam running until a full reporting cycle matches.
Export what you want to keep
Pull history and notes from Northbeam before any cancellation, and check its own terms for notice and export options.

Related modules

Reports

Client, channel, campaign and product reports where every figure shows its source, formula and update time.

Budget allocation

Scenarios for moving budget between campaigns, with limits and a record of expected versus actual.

Change log

Every change with before and after, author, reason, time, API response and what happened next.

Guides worth reading first

MER vs ROAS: which number an agency should report How to calculate break-even ROAS for an ecommerce client

Status of ROASfinity

ROASfinity is not launched yet. It runs with a pilot agency on read-only connections first, and prices are not set. Everything described here is the design, not a shipped feature list. See the pricing model or all modules.

Questions about Northbeam

Does ROASfinity do attribution?

No. It uses store revenue as the source for orders and shows blended metrics with their formulas. If you need modelled attribution, keep a tool built for it.

Will ROASfinity charge by ad spend?

The intent is a flat plan per agency and not a share of ad spend. Final terms are set with the first agencies.

Is this comparison verified against Northbeam?

Not yet. Facts about Northbeam come from public third-party reports and are being checked against its own pages. Until then this page is marked as a draft and kept out of search.

Can I run ROASfinity and Northbeam together?

Yes. ROASfinity connects read-only first, so it can sit beside Northbeam while you compare. Switch only when the numbers and workflow convince you.