AI for agencies
Articles on ai for agencies for ecommerce agencies.
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In this section
What AI ad assistants can and cannot do safely
Assistants are good at reading numbers and drafting changes. The risk starts when a draft turns into a live change nobody reviewed.
6 min read→ Guides
Three permission levels for AI assistants in ad accounts
Giving an assistant access is not one decision. It is three, and each one needs its own conditions.
5 min read→ Templates and checklistsQuestions to ask before connecting an MCP server to ad accounts
Connectors multiply faster than anyone can review them. A fixed list of questions makes the review fast and repeatable.
5 min read→ Guides
Reviewing AI-generated ads in ten minutes
AI drafts ads quickly. The review is what stops a quick draft from becoming an expensive mistake.
4 min read→ Guides
Writing prompt standards for creative teams
When every writer keeps a private prompt, the output changes with the person. A standard makes the work repeatable and easy to review.
5 min read→ Guides
A brand safety checklist for AI-made ads
Brand safety is mostly about what is never said. A short checklist, run on every batch, catches most of the problems before they reach a customer.
4 min read→ GuidesWhat to log when an AI assistant changes an ad
An AI assistant can change an ad in seconds. The log has to make that change as traceable as one made by a person.
5 min read→ GuidesHow to split work between people and AI in an agency
The question is not whether to use AI. It is which steps an assistant can draft, which steps a person must own, and where the line sits in writing.
5 min read→ Templates and checklistsA voice and tone one-pager for agency writing
Five writers with five tones give one client five voices. A one-page guide settles the question before the first draft.
4 min read→ Guides
A review loop for AI-written ad copy before it goes live
An AI draft is fast, and a fast draft can carry a wrong claim into a live ad in minutes. A fixed review loop with a named reviewer keeps the speed and the control.
4 min read→ GuidesWhen to roll back an ad change, and when to wait
Rolling back a change feels like a fix, but it is also a change. It needs the same discipline as the change it reverses.
4 min read→ Templates and checklists
An AI usage policy template for agency teams
Most agency teams already use AI tools. A written policy says what is allowed, what is not, and who answers for the output.
5 min read→ Guides
Setting AI usage rules for your agency team
Many AI mistakes in agencies start with unclear rules, not with the tools. One page with clear limits gives the team a shared default.
5 min read→ Guides
How to keep client data clean before an AI assistant reads it
An AI assistant answers from the data it can see. Messy names, mixed definitions and old exports produce confident wrong answers, so cleaning comes first.
5 min read→
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