Google Analytics 4 integration

GA4 is a separate view of behaviour. It is shown beside the store and the ad platforms, never merged with them.

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Google Analytics 4

ROASfinity

Read-only firstWrites only after a yes

Stock photos and example labels, not customers.

How the data moves

From Google Analytics 4 to your report. Back only with a yes.

The top row is reading, which is all a new connection does. The bottom row is writing, switched on per account only after you grant the rights.

Google Analytics 4Reads data API reports
🔑Token vaultRead-only token, encrypted on the server
One recordStored per client, with currency and time zone kept
▦Your reportSource, formula and sync time on every number
✎ProposalA change such as: only supported settings through the Admin API
✓Preview and yesBefore and after, then a person with the right role approves
⎙Written onceAn idempotency key, so a retry cannot repeat the change
↻Read back, loggedGoogle Analytics 4 is read again, compared and logged

Read: on by default, read-onlyWrite: off until you grant it, then every change needs approval

Google Analytics 4 in daily use

What it reads first

Data API reports

What it can change, after a yes

Only supported settings through the Admin API

Photos are stock images. App screens show test data.

In numbers

1things it reads

1things it can change, after approval

1things you need to connect

1limits stated

Google Analytics 4: reads, writes and limits

Data API reports

Only supported settings through the Admin API

Always after preview and approval.

Google OAuth or service access to the property

Reports have quotas, sampling and thresholds that depend on the query.

Before you connect

Your ticks stay in this browser only.

Ask for a read-only role on the property. Keep a written list of who holds admin rights, and give edit rights only for setup work.
Write down the property time zone and currency. Check that they match the store and the ad accounts.
Write down which events count as key events for this client, such as a purchase, a lead or a sign-up, and what each one means.
Check whether internal traffic, staff visits and test orders are excluded, and write down what is excluded.
Compare one closed month of sessions and purchases with the store and note the gap. Record the consent banner setup next to the numbers.

Common data differences

General practice, not a claim about any one account.

Difference

Consent choices and blocked scripts

Visitors who decline analytics cookies are not fully measured. Blocked scripts and slow pages can also drop some visits. Sessions and purchases can then look lower than the store, for reasons unrelated to the ads. When consent is limited, read the numbers as a measured sample, not a full count.

Difference

Channel rules and credit

Analytics assigns credit to channels by its own rules, and each ad platform assigns credit by its own rules. The same purchase can appear under paid social in one tool and under direct or organic in the other. Use the same rules when you compare, or label the difference.

Difference

Sampling, thresholds and fresh data

Some reports on large data use sampling, and some hide small groups for privacy. Recent days can still change after the first load. Totals may not add up across rows. Compare closed periods and totals, not single lines.

Modules that use Google Analytics 4

Each module page says what it reads and what it will not claim.

Reports

Client, channel, campaign and product reports where every figure shows its source, formula and update time.

CRO

Signals from orders and GA4 for products, pages and checkout, turned into a list of hypotheses.

Signals

Alerts for inactive accounts, rejected ads, CPM and CPA jumps, weak spend, broken URLs and stale connectors.

Questions about Google Analytics 4

Is the Google Analytics 4 connection read-only?

It starts read-only. Changes are added only where the platform grants the permission, and each one is previewed, approved, sent once, read back and logged.

Where is the token stored?

In an encrypted vault on the server, never in the browser, in logs or in an AI prompt.

Is the Google Analytics 4 connector available now?

Not yet. It goes live after the platform access is in place. Request access to be told when it does.