Foreplay alternative for ecommerce agencies

Comparing ROASfinity with Foreplay (swipe file, briefs and ad library research): where they overlap, where they do not, and when Foreplay is the better choice.

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FoForeplay

ROASfinity

Overlap and gaps, side by sideFacts we can state only

Stock photos and example labels, not customers.

Draft. Competitor details come from public third-party reports and are being verified against each vendor's own pages before this page is published. Nothing here is stated as fact about them.

What Foreplay is built for

Reported category: swipe file, briefs and ad library research.

Reported pricing model: plan based with credits.

Reported pricing

Reported as of October 2026, sources differ slightly: a basic plan of about $49 to $59 a month, a workflow plan of about $149 to $175, and an agency plan of about $389 to $459, with enterprise on request.

Sources: pricingsaas.com, creatify.ai. Check Foreplay's own pricing page before deciding.

Where ROASfinity differs

Research stays inside the client record, linked to the creatives and results you run.
Sources are official ad libraries, each with a stated coverage.
Findings become briefs, drafts, approvals and launches in one flow.

How a change moves in ROASfinity

This is a design goal, not a claim about Foreplay. Nothing here is stated about how Foreplay handles changes.

1ProposeA person or an assistant writes the change and the reason.

2PreviewThe exact object, field and values are shown.

3ApproveA named person says yes. Clients see only what needs a decision.

4Apply onceOne send with an idempotency key, safe to retry.

5Read backThe platform is asked again and compared with the intent.

6LogWho, what, when and what the read-back showed.

ROASfinity vs Foreplay

Left: what we can state about our own product, as design. Right: Foreplay, where we do not claim anything until verified.

Source on every number: ROASfinity: Each figure shows where it came from and when it was last updated.Foreplay: not stated here. Reported by third parties, being verified. (Design of ROASfinity.)
Formula on every number: ROASfinity: MER, CAC and other ratios show their formula next to the value.Foreplay: not stated here. Reported by third parties, being verified. (Design of ROASfinity.)
Changes to ad accounts: ROASfinity: Proposal, preview, approval, one send with an idempotency key, read-back, then a log entry.Foreplay: not stated here. Reported by third parties, being verified. (Design of ROASfinity.)
Missing data: ROASfinity: Shown as not measured, never as zero.Foreplay: not stated here. Reported by third parties, being verified. (Design of ROASfinity.)
Pricing model: ROASfinity: Intended as a flat plan per agency, not a share of ad spend. Prices are not set yet.Foreplay: not stated here. Reported by third parties, being verified. (Intent, not an offer.)
MCP and assistants: ROASfinity: Assistants connect through MCP under the same permissions and approvals as people.Foreplay: not stated here. Reported by third parties, being verified. (Design of ROASfinity.)
Client access: ROASfinity: A client approver role sees what needs approval, not the whole workspace.Foreplay: not stated here. Reported by third parties, being verified. (Design of ROASfinity.)

When Foreplay is the better choice

ROASfinity is not launched, and it does not try to do everything.

You want a large swipe file and a research workflow that is available today.

You need coverage that official libraries do not provide.

You need something in production this month. ROASfinity runs with a pilot agency on read-only connections first, and prices are not set.

How to switch, or run both

A cautious path. Nothing here requires cancelling Foreplay first.

List what you use Foreplay for
Write down the reports, alerts and exports your team and clients rely on. Those are the things to match.
Connect read-only
Connect the store and ad accounts without write access and compare the same period side by side.
Reconcile definitions
Check each metric's formula on both sides. Differences in revenue basis or attribution window explain most gaps.
Move one client
Start with one account and keep Foreplay running until a full reporting cycle matches.
Export what you want to keep
Pull history and notes from Foreplay before any cancellation, and check its own terms for notice and export options.

Related modules

Ad research

Watchlists of competitor ads from official ad libraries, grouped by message, hook, offer and format.

AI studio

Scripts, copy, images, storyboards and video jobs, with every version, prompt and cost kept.

Ad launcher

Bulk matrices of product, variant, copy, format and audience uploaded paused, then read back.

Guides worth reading first

How to review a creative test by creative ID An ad naming convention that survives a team of ten

Status of ROASfinity

ROASfinity is not launched yet. It runs with a pilot agency on read-only connections first, and prices are not set. Everything described here is the design, not a shipped feature list. See the pricing model or all modules.

Questions about Foreplay

Does ROASfinity show competitor spend?

No. Official libraries do not publish it, and the product does not show invented numbers.

Can I save ads by hand?

Yes. Examples from other markets can be added with a link and notes.

Is this comparison verified against Foreplay?

Not yet. Facts about Foreplay come from public third-party reports and are being checked against its own pages. Until then this page is marked as a draft and kept out of search.

Can I run ROASfinity and Foreplay together?

Yes. ROASfinity connects read-only first, so it can sit beside Foreplay while you compare. Switch only when the numbers and workflow convince you.