TikTok Ads integration

TikTok is added after Meta, using the Business API for advertisers.

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TikTok Ads

ROASfinity

Read-only firstWrites only after a yes

Stock photos and example labels, not customers.

How the data moves

From TikTok Ads to your report. Back only with a yes.

Planned connector: not built yet. When it is, it will follow this same path.

TikTok AdsReads campaigns and ads
🔑Token vaultRead-only token, encrypted on the server
One recordStored per client, with currency and time zone kept
▦Your reportSource, formula and sync time on every number
✎ProposalA change such as: creation and management, according to the access you are granted
✓Preview and yesBefore and after, then a person with the right role approves
⎙Written onceAn idempotency key, so a retry cannot repeat the change
↻Read back, loggedTikTok Ads is read again, compared and logged

Read: on by default, read-onlyWrite: off until you grant it, then every change needs approval

TikTok Ads in daily use

What it reads first

Campaigns and ads

What it can change, after a yes

Creation and management, according to the access you are granted

Photos are stock images. App screens show test data.

In numbers

2things it reads

1things it can change, after approval

1things you need to connect

2limits stated

TikTok Ads: reads, writes and limits

Campaigns and ads
Reporting

Creation and management, according to the access you are granted

Always after preview and approval.

A TikTok Business developer app and advertiser authorisation

TikTok Business and organic posting are separate APIs.
Posting publicly to TikTok has its own app audit.

Before you connect

Your ticks stay in this browser only.

Ask for a user with the lowest role that can read campaign reports. Keep a written list of everyone with admin or billing rights.
Write down the advertiser account time zone and currency. Check that they match the store.
Ask the client's developer which events are sent, on which pages, and who installed them. Write the answers down before you read any number.
Agree which event counts as a purchase, and which field holds the revenue value. Use the same definition in every report.
Pull one closed week of spend and purchases from the platform and from the store, and note the gap. Change no campaign until the gap is known.

Common data differences

General practice, not a claim about any one account.

Difference

Browser events, consent and blockers

Pixels and event tags run in the visitor's browser. Consent choices, ad blockers and page changes can stop some events. The platform then shows fewer purchases than the store. This is normal, but it should be written down.

Difference

Platform view and click windows

Platforms credit a sale to a view or click inside a window they set. The store may credit the same sale to another source, or to none. Different windows and rules give different totals for the same days.

Difference

Time zones and converted currency

The advertiser account, the store and the reporting tool can each use a different time zone. Daily cut-offs then fall on different hours. Converted currency values are rounded at different points, so small gaps are expected.

Modules that use TikTok Ads

Each module page says what it reads and what it will not claim.

Reports

Client, channel, campaign and product reports where every figure shows its source, formula and update time.

Creative analytics

Results by creative ID, version, format, hook, offer and persona, joined to spend.

Comments insider

Questions and objections under your own posts and ads, grouped into themes with reply suggestions.

Ad research

Watchlists of competitor ads from official ad libraries, grouped by message, hook, offer and format.

Questions about TikTok Ads

Is the TikTok Ads connection read-only?

It starts read-only. Changes are added only where the platform grants the permission, and each one is previewed, approved, sent once, read back and logged.

Where is the token stored?

In an encrypted vault on the server, never in the browser, in logs or in an AI prompt.

Is the TikTok Ads connector available now?

Not yet. It goes live after the platform access is in place. Request access to be told when it does.