01
One identity from tag to ad
From a tag such as a hook you reach the ads that use it and their real metrics, with versions kept apart.
Creative analytics by creative ID
Every ad links to a creative ID, an asset version and tags for format, hook, offer, persona, angle, first frame and length. Results come from your own ad accounts.
Floating cards and figures are examples on sample data, not a customer account.
1The proof
Every number comes with its receipt.
Sample data, fictional brand. This is how Creative analytics shows a figure: the value, where it came from, the formula behind it and when it was last updated.
cr_1042 v2UGC video 9:16Source and formulaHook: question. Spend EUR 2,140Updatedsee source
cr_1051 v1CarouselSource and formulaHook: social proof. Spend EUR 860Updatedsee source
cr_1073 v1Video 9:16Source and formulaUntagged, ad rejectedUpdatedsee source
Rule: every number shows its source, formula and update time. A missing source reads "not measured", never 0.
2Part of Measure
Creative analytics: what it does.
One of four areas of the product, sharing the same client record, roles and log.
02
Tags you can correct
An analysis model suggests tags and you edit them. Your correction wins and stays.
03
Compare what matters
Compare hooks, offers and personas side by side and feed the winners into the next brief.
Works with
3 platforms, read-only first
Connections start read-only. Writing is switched on per account, only after you grant the rights.
At a glance
Stated up front
- things it does
- 3
- steps start to finish
- 4
- platform connections
- 3
- limits stated
- 2
3The data path
How the data moves. Source to screen.
Lines draw as you scroll. Platforms on the left are read-only first, Creative analytics sits on the one client record, and each output keeps its receipt.
Meta AdsBuiltTikTok AdsPlannedGoogle AdsBuiltROASfinityCreative analytics
One identity from tag to ad
Tags you can correct
Compare what matters
Sources are read first, the numbers are stored once per client, and every output shows its source, formula and update time.
How the work moves in Measure
The same four moves apply to every module in this area.
- 1 ReadConnected sourcesOrders, spend and results come from the store and ad platforms, read-only first.
- 2 ComputeFixed formulasMER, CAC and the rest are defined once, in the open, the same for every client.
- 3 ShowSource on every numberEach figure carries its source, formula and the time it was updated.
- 4 FlagNot measured, never zeroWhen data is missing the screen says so, instead of showing a made-up value.
4The routine
How it works, step by step.
From first connection to the number a client sees.
- 1
Read your own ads
Creatives and results are read from the connected ad accounts.
Step 1Read your own adsexample - 2
Tag
Suggested tags appear next to each creative for you to confirm or change.
Step 2Tagexample - 3
Compare
Group by hook, offer, persona or format and read spend and outcome.
Step 3Compareexample - 4
Brief the next test
Send the evidence to the brief and the launcher.
Step 4Brief the next testexample
5In use
Built for businesses like these. Example scenes.
Photos are stock images that show the kind of business this is built for. They are examples, not customers.
Stock photos and example labels, not customers.
6In practice
Common mistakes, and a short checklist.
General practice for this kind of work, not a claim about any one tool.
Calling a winner from too little data
A creative that leads after a few conversions may just be lucky. Set the minimum sample and the time window before the test starts.
Comparing creatives on different audiences
If one ad ran to cold traffic and another to past visitors, the numbers do not compare. Compare creatives on the same audience, budget and placement, or write the difference next to the result.
Reading clicks without the rest of the funnel
A strong click rate with weak sales points to a message or offer problem, not to a winner. Read each creative from the first view to the purchase before you rank it.
A short checklist
Your ticks stay in this browser only.
7Honest limits
What it will not claim, and what it works with.
What it will not claim
- Tags are model suggestions and can be wrong, so every tag is editable.
- Results show what happened in one account. They do not prove why.
Works with
Connections are read-only first and go live only after the platform access is approved.
Built: the connector exists in the product and goes live per account once access is granted. Planned: not built yet.
8Related modules
Same room, next door.
Modules that share this client record, these roles and this log.
LaunchAd launcherBulk matrices of product, variant, copy, format and audience uploaded paused, then read back.Read more→CreateAI studioScripts, copy, images, storyboards and video jobs, with every version, prompt and cost kept.Read more→MeasureAI insightsChecks for drops, anomalies, frequency and missing new creatives, explained with numbers you can verify.Read more→
9Guides
Learn more. Short guides.
Short guides on the numbers and routines behind this module.
GuideHow to review a creative test by creative IDA creative test is only readable if every copy of the same asset can be added up. A creative ID makes that possible.7 min read→GuideAn ad naming convention that survives a team of tenGood names are a free analytics layer. Bad names mean exporting to a spreadsheet every month to work out what an ad was.6 min read→
10FAQ
Questions about creative analytics.
What is a creative ID?
A stable identity for one creative across its versions and the ads that use it. It is what lets a tag lead to ads and metrics without matching by name.
Can I tag by hand?
Yes. Suggestions are optional and every tag can be edited or removed.
Does it work without Meta?
The model is platform neutral. Meta comes first, and TikTok and Google Ads follow as their access is approved.
Run the next client review from one screen.
We open one agency at a time, with your own accounts connected read-only first.