Roles, not tools
- Reader: can look at data and explain it. Default for every new connection.
- Drafter: can write proposals that a person reviews. Nothing is sent.
- Operator: can apply an approved change. Needs a named approver for each change.
Scopes per client
- Give each connection access to the clients it needs and no more.
- Keep one client's data out of another client's context.
Guard rails
- Start every new ad paused.
- Cap budget moves per change and per day.
- Require a read-back after every applied change and flag any difference.
Logging
- Log the assistant that proposed, the person who approved, the exact change, the time and the read-back.
- Make the log exportable, and keep it for as long as the client relationship lasts.
Review
- Every quarter, list the connections, who owns each one and what they can do. Remove what nobody can explain.
- After any incident, tighten the scope first and loosen it later, with a reason.










