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A client approval checklist for ad launches

Client approval goes wrong in the same ways: the wrong version is approved, the answer lives in a chat, and nobody can say later what was agreed.

What to show the client

  • The exact ad as it will appear: creative, text, headline, link and call to action.
  • The audience, the budget, the schedule and the start state. New ads should start paused.
  • The reason for the change in one sentence, and the number you will judge it by.

Who approves

  • Name one approver per client and a backup. Approval from someone else does not count.
  • Give the approver a view of what needs a decision, not the whole workspace.

How to record the answer

  • Record approve, change or reject, with the name, the time and the version that was shown.
  • If the ad is edited after approval, it needs a new approval. Do not reuse the old one.

When the client is silent

  • Set a deadline in the request and say what happens at the deadline. Silence should not mean yes unless the client agreed to that in writing.
  • Send one reminder, then escalate to the backup approver.

After launch

  • Read the live ad back from the platform and compare it with what was approved.
  • Keep the approval, the read-back and the first result together in the log.
This is the same loop described in the approval workflow guide, written for the client side.

6 min read. Last updated 2026-10-07. Examples use made-up numbers.

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