ShopifyWhat a standard covers
A prompt standard is a short written template with fixed fields. It says what the model must know, what it must not do and what a good answer looks like.
Required fields
- Client, product group, market, and a link to the approved claims list. Link it, do not paste it.
- Audience, the single job of the ad, and the one offer that is allowed.
- Tone rules, banned phrases, and the disclaimer required for the category.
- Output format, length limits and the file naming pattern.
- The reviewer: who checks the output, and what they check first.
Keep it honest
- Never put a client's private data, keys or unreleased figures into a prompt. Use a placeholder.
- Ask the model to say 'not known' when a fact is missing, instead of inventing one.
Version and judge
- Give each prompt a version number and a one line changelog. Test a new version on three reviewed outputs before the team uses it.
Made-up example: prompt v1.3 for product descriptions gained a banned phrase list after two drafts made claims nobody had approved. The change is logged and the review sheet is updated the same day.
