Three permission levels for AI assistants in ad accounts

Level 1: read

• The assistant looks at spend, results and settings and explains them.
• Good for: weekly summaries, finding anomalies, answering questions about a report.
• Require: access limited to the clients that need it.

Level 2: draft

• The assistant writes a change as a proposal. Nothing is sent.
• Good for: budget shifts, new ad variants, pause suggestions, with the reason attached.
• Require: a preview of the exact object and values.

Level 3: apply

• The assistant sends an approved change.
• Require: a named approver, an idempotency key, a read-back and a log entry.
• Cap budget moves per change and per day, and start new ads paused.

Moving up

• Move up only for a reason you can write down, and move down after any incident.