How to run an ad account audit in one hour

Before you start

• Use read-only access or a copy of the data, never a shared login. Open the account sheet with the break-even lines and the naming rules.

Block 1: access and tracking (15 minutes)

• Access: who has it, at what level, and whether each person is still on the client's team. See the access request process.
• Tracking: compare the platform purchase count with the store's orders for one recent day. A gap is an incident until it is explained.
• Tags: check that the UTM parameters are on the live links that carry paid traffic.

Block 2: structure and spend (15 minutes)

• Check names against the agreed naming rule, and find campaigns with no owner or no spend in the last 30 days.
• Compare spend with the monthly plan and the reserve left, using the budget pacing guide.

Block 3: creative (10 minutes)

• Find the ads that have run longest and check ad frequency on each. Note any test with no end date.

Block 4: the written result (20 minutes)

• One page: what was checked, the result of each block, and the three fixes in order.
• Mark every finding as checked, not checked or not measured. A finding with no measurement is not a zero.

The hour does not replace a full review. It finds the problems that need action this week.