UTM parameters are tags added to a link (source, medium, campaign, content, term) so analytics can tell where a visit came from.
Stock photos and example labels, not customers.
UTM parameters are tags added to a link (source, medium, campaign, content, term) so analytics can tell where a visit came from.
They only work if they are written the same way every time. 'Facebook', 'facebook' and 'fb' become three different sources in a report.
Platform macros can fill values such as the campaign or ad automatically. Check each platform's current documentation for the exact macro names before using them.
UTM tags are only as useful as they are consistent. One standard, applied by tooling instead of memory, keeps reports readable.
5 min read→Free toolBuild tagged links with consistent lowercase values for source, medium, campaign and content.
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Built for shop owners, creators and agencies. Stock photos, not customers.We open one agency at a time, with your own accounts connected read-only first.
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