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A creative library audit checklist

Libraries decay quietly. A quarterly audit keeps the approved final easy to find and the expired rights out of live ads.

Creative testing · 3 min read · Updated 2026-10-07

Check each client's library

  • Do file names carry the creative ID and the version?
  • Is there an approved final for every live ad, with the approver recorded?
  • Are usage rights recorded, and are any expiring in the next 30 days?
  • Are retired assets clearly marked and out of the live folder?
  • Do the IDs in the ad platform match the IDs in the library?

Fix

  • Rename in a batch, note it in the log and update any links.
The creative asset library guide describes the structure this checklist assumes.

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