WordPressEach week, for every ad with real spend
- Frequency: is it rising while reach stays flat?
- Hook rate: are fewer people staying past the opening?
- Cost per result: higher than last week for the same audience and budget?
- Comments: any new complaints or confusion about the offer?
Decide
- Two or more signals moving the wrong way: mark the ad as tired and prepare a replacement.
- One signal only: note it and look again next week.
Before you pause anything
- Have the replacement approved and ready, so spend is not left without a candidate.
- Change one thing at a time, such as the hook, and record it against a creative ID.
The guide to creative fatigue signals explains how to set thresholds for each client.
