A UGC brief template for creators and client content

The brief

• Product and offer: [the exact product name, variant and offer terms, with the valid dates].
• Creator angle: [the story the creator tells, in their own voice, with one example situation].
• Required shots: [the scenes, the product view and the packaging that must appear].
• Allowed claims: [only the claims the client has approved in writing].
• Banned claims and words: [medical, income and comparison claims, and competitor names].
• Disclosure: [the paid partnership label the creator must use, as the rules of the market require].
• Length and format: [running time, aspect ratio and captions].
• Usage rights: [how long the client may reuse the content, and in which channels].
• Approval: [who reviews the draft, the turnaround time and the number of revisions].

Before posting

• The client owner checks each claim in the draft against the approved list, line by line.
• The creator posts only after the final version is approved in writing.