A tracking QA checklist template for campaign launches

Before launch

• Events: each conversion event is listed with its name and its trigger in the definitions sheet.
• Test order: a test purchase fires each event once, and the result is checked in every tracking tool the account uses.
• Values: the purchase value matches the order total under the definition the client signed off, with shipping and tax treated as agreed.
• Duplicates: one order gives one purchase event, including after a refresh of the thank-you page.
• Consent: the consent setup is tested for each market served, and the events behave as the client's policy says.
• Links: every destination link carries its UTM tags, checked with the UTM builder.

Day one

• Compare store orders with platform purchases for the same hours, and write any gap in the log.
• Check that each event still fires on the live page, on a phone and on a desktop.
• Mark every gap as explained, suspected or not measured. Never as zero.

Record

• Date, tester, the version of the tag setup, and pass or fail on every line.
• A failed line blocks the spend that depends on it until a read-back passes.