Before you send
- Period, currency and time zone match the definitions sheet.
- Totals add up, and platform numbers are not added together.
- MER matches store revenue and total spend.
- Each figure shows a source and an update time.
- Ratios show their formulas.
- Gaps say 'not measured' and why.
- Changes link to log entries.
- Last month's numbers match, or the difference is explained.
- Two numbers were recalculated by hand.
- A second person has read it.










