Meta AdsBefore the campaign goes live
- Offer: the price, stock status and shipping terms on the live page match the ad.
- Landing page: it loads on a phone and a desktop, and the offer is visible without scrolling.
- Tracking: every conversion event fires on a test order, as listed in the tracking QA checklist.
- Links and names: UTM tags on every destination link, built with the UTM builder, and names that follow the standard, checked with the ad naming generator.
- Approval: the approval is written down with its date and approver before the launch.
- Budget and schedule: the daily budget, the end date and the bid setting match the approved brief.
At launch and on the first day
- Note the launch time and who pressed publish in the change log.
- Read back the live settings against the approved brief, field by field.
- Check that spend follows the planned pacing and that the platform has accepted every ad.
- Compare store orders with platform purchases for the same hours, and note any gap.
- Write the day-one result in the log, with 'not measured' where the data is still missing.
Made-up scenario: a made-up store launches a summer campaign at 10:00 on a Monday. The read-back finds the end date set to the wrong year. The fix is approved and logged. The day-one check finds a gap between store and platform orders, and the note says which part is known and which part is only suspected.
