ROASfinity Get early access

A review loop for AI drafts before they reach a client

An AI draft is a starting point, not a finished deliverable. A fixed loop makes sure a person checks the claims, the numbers and the tone before anything reaches a client.

Set the stages

  • Draft: the assistant writes from a brief, with the brief, the account facts and the sources attached.
  • Check facts: a named person traces every number, date, product claim and comparison to a source.
  • Check the voice: a second person reads for tone, brand terms and any line that promises a result.
  • Approve: the account lead signs off the exact version, and the approval is recorded.

Make the checks specific

  • Keep a list of claims that always need a source: performance numbers, prices, shipping promises, awards and anything about a competitor.
  • Ask the assistant to list each claim it made next to the source it used. A claim with no source goes back to the drafter.
Made-up scenario: an AI draft says a product is the best seller in its category. The fact check finds no source for that claim in the account or the brief, so the sentence is cut before review.

Log the review

  • Record who drafted, checked facts, checked the voice and approved, with the version each one saw. Keep the original draft next to the edited one, so each review's changes are visible.
  • Write one line for each rejected claim. Over a few months the list shows which kinds of claim the assistant gets wrong most often.

Limit what the assistant can change

  • The assistant should not publish, edit a live ad or send a client email on its own. Those steps belong to a named person who reads the final version.

What to write in the client report

  • For AI-assisted deliverables, state that a person checked them, who approved them and when.
  • Do not report time saved by the assistant as a measured figure unless you measured it on your own drafts.

6 min read. Last updated 2026-10-07. Examples use made-up numbers.

This guide in numbers

6minutes to read
3terms explained
5sections
4related guides

Use it as a checklist

Tick items as you go. Your ticks stay in this browser only.

Terms in this guide

Approval workflowAudit trailRead-back

Keep reading

AI and automation

Reviewing AI generated ads before they reach a client

AI tools make drafts quickly, and a draft can be wrong in ways that look convincing. The review checks facts, brand, people and rights before an ad goes out.

6 min read AI and automation

A safety checklist before an AI assistant touches ad accounts

An assistant that can read your accounts is a convenience. One that can write to them is a decision. This checklist separates the two.

6 min read AI and automation

Prompt standards for creative work: one format for every brief

A prompt is a brief that a tool reads. When every writer uses a different format, the outputs cannot be compared, reviewed or reused.

6 min read Creative

Ad copy variant testing: change one element at a time

Copy tests fail when three things change at once. A clean test changes one element and keeps the rest of the ad the same.

5 min read
Built for shop owners, creators and agencies. Stock photos, not customers.

Run the next client review from one screen.

We open one agency at a time, with your own accounts connected read-only first.

Request access

How we plan to price it