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Creative ID

A creative ID is a stable identifier for one creative asset that appears in every ad name and tracking link that uses it.

Stock photos and example labels, not customers.

Definition

A creative ID is a stable identifier for one creative asset that appears in every ad name and tracking link that uses it.

How to use it

Ad platforms create new ad IDs whenever an ad is duplicated or moved. A creative ID that you control survives that, so results for the same asset can be joined across ad sets, campaigns and platforms.

It is the key that turns a pile of ads into a creative test you can review.

Related terms

Ad naming convention Creative fatigue UTM parameters

Go deeper

How to review a creative test by creative ID

A creative test is only readable if every copy of the same asset can be added up. A creative ID makes that possible.

Built for shop owners, creators and agencies. Stock photos, not customers.

Run the next client review from one screen.

We open one agency at a time, with your own accounts connected read-only first.

How we plan to price it