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Dayparting

Dayparting limits or changes ad delivery by time of day or day of week. It helps only where results clearly differ by time.

Stock photos and example labels, not customers.

Definition

Dayparting limits or changes ad delivery by time of day or day of week. It helps only where results clearly differ by time.

How to use it

Check results by hour over several weeks before acting. Small samples produce patterns that disappear.

On many platforms, dayparting works only with some budget and bid types, so check the platform's current options.

Related terms

CPM CPC Conversion rate

Go deeper

Daily, weekly, monthly: what to look at when

Most bad ad decisions are reactions to a number that is only noise at that time scale. Match the number to the cadence.

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