CPC (cost per click)

CPC is ad spend divided by clicks. It prices traffic, and it only matters in relation to how much of that traffic buys.

Stock photos and example labels, not customers.

Definition

CPC is ad spend divided by clicks. It prices traffic, and it only matters in relation to how much of that traffic buys.

FormulaCPC = ad spend / clicks

Example with made-up numbers: 300 in spend and 600 clicks give a CPC of 0.50.

CPC is the product of CPM and click through rate. It falls when the ad earns more clicks per impression and rises when reach gets more expensive.

Judge it with conversion rate: a higher CPC on a page that converts well can still be the cheaper way to get an order.

Most bad ad decisions are reactions to a number that is only noise at that time scale. Match the number to the cadence.

Built for shop owners, creators and agencies. Stock photos, not customers.

We open one agency at a time, with your own accounts connected read-only first.