Operations · 4 min read · Updated 2026-10-07
The template
- Name and purpose: [short task name, and one sentence on the result it gives]
- Owner and backup: [role or name for each]
- When to use it, and when not: [the trigger, and the exception]
- Inputs: [access, files, sheets and tools needed before starting]
- Steps: [short, in order, each with a done signal]
- Checks: [how the result is verified, and by whom]
- Records: [where the output and the log entry go]
- If it goes wrong: [who to tell, and within how long]
- Version and review date: [version number, date, next review]
Made-up scenario: a weekly UTM check. Owner: a media buyer. Backup: the account lead. Done signal for the steps: every new link is in the campaign sheet with a name and its UTM tags. Review: the first Monday of each quarter.
Keep it current
- Review it after any incident, and at least once a year.
- Write it for the newest person on the team, not for yourself.