A change log template for ad accounts

The columns

• Date and time, in the client's time zone.
• Client and account.
• Object: the campaign, ad set or ad, with its identifier.
• Change: from what to what, such as 'daily budget 50 to 80'.
• Reason: one sentence, and the number we expect to move.
• Proposed by, and approved by.
• Read-back: matched, different or not checked.

Rules

• Log before and after, not only after.
• One row per change, so each can be reviewed and reversed.
• Link rows from the report when a change explains a movement.

Use it

• In the weekly review, scan the last seven days of rows first.
• When a number moves, read the log before the dashboard.