How to train a new account manager in the first 30 days

A new account manager learns from the client's numbers and the team's habits. A fixed plan puts both in front of them, in a set order.

Operations · 5 min read · Updated 2026-10-07

Week 1: read before touching

  • Read the definitions sheet, the change log for the last 30 days and the current handover notes.
  • Sit in on two client reviews and one daily account check, without speaking.
  • Write down each client's break-even line in your own words, and check it with the lead.

Weeks 2 and 3: shadow, then draft

  • Prepare the weekly update for one client. A senior person reviews it before it is sent.
  • Make one approved change to a live account, with the request, the approval and the read-back logged.
  • Run one daily check alone, then compare the result with the senior person's result for the same day.

Week 4: own one account, with a check

  • Run the weekly review for one client alone. The senior person attends and notes any gaps.
  • Handle one urgent request from start to finish, using the agency's triage rule.
  • Review the training log with the lead: what the new person now does alone, and what still needs a check.
Made-up scenario: in week two, a new account manager drafts a weekly update where a figure labelled as sales is really revenue before returns. The reviewer fixes the label, adds the difference to the definitions sheet, and the update goes out the next morning.

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