A change request form template for ad and tracking changes

The form

• Request ID and date: [a short ID, and the date the request was made].
• Client, account and item: [the exact store, ad account, campaign or tag, with its ID].
• Requested by and approved by: [names and roles, with the approval channel and time].
• What changes: [the current value and the new value, written exactly as they appear in the account].
• Why: [one sentence on the reason, tied to a number or a client decision].
• Expected effect: [what should move and by how much, or 'not measured'].
• Rollback step: [how to return to the current value, and who can do it].
• Read-back: [the check after the change, and the time it is due].

Rules

• No change goes live before the approval field is filled in.
• One request per change. Bundled changes make the read-back impossible to read.
• Keep the form next to the change log row it creates.