WordPressThe agenda, 60 minutes
- 5 min: purpose of the meeting and the decisions needed today.
- 10 min: the quarter's numbers, MER and blended CAC against the break-even lines.
- 10 min: what changed and what each change did, using the change log rows.
- 10 min: tests run, their verdicts, and the ideas we will stop.
- 10 min: channel mix, margin by product group, and any holdout test to plan.
- 10 min: three priorities for next quarter, each with an owner and a number.
- 5 min: decisions read back, with actions and dates.
Before and during
- Send the pre-read two working days ahead, with every number marked as measured or not measured.
- No new numbers in the room. Anything new goes into the next weekly update.
- Write each decision on screen as it is made, with its owner and date.
Made-up scenario: a quarterly review with a made-up client ended with three written decisions: move part of the budget to the best product group, retire one test idea, and book a holdout test for October.
